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Headaches and migraines are a curse to all modern, fast paced metro dwellers that they have been battling with.

After a diet plan and exercise regimen is in place with relaxation and breathing techniques, a simple reflexology & acupressure routine helps in preventing headaches

Select a place which is not cluttered and airy to practise reflexology 

Rub a warm lavender/ lemon grass based essential oil on the palms 

Start by pressing the centre of the right palm with left thumb ,holding for 5 seconds and releasing for 3 seconds. Do this for 10 rounds.

Repeat the sequence in the left Palm.

Press the centre of the right thumb with left thumb and index finger, holding for 7 seconds and releasing for 5. Repeat sequence on left thumb. 

Rub both palms to create heat for 20 seconds and relax and breathe deep for a couple of minutes.

 

Repeat this entire sequence daily twice ! 

 

 

 

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Weight Gain Artificial sweeteners increase your appetite thus increasing calorie consumption, which ultimately leads to weight gain. You tend to eat larger portions when you eat foods with artificial sweeteners. Most of the foods sweetened with artificial sweeteners are high in carbohydrates.

Diabetes Artificial sweeteners may disrupt body's ability to regulate blood sugar, causing metabolic changes that can be a precursor to diabetes. According to the recent reports, too much consumption of artificial sweeteners instead of sugar is one of the major causes of diabetes.

 

High Blood pressure and cardiovascular disease The risk for coronary heart disease gets significantly elevated in those who consume more than two artificially-sweetened beverages a day. It has the same effect as sugar sweetened foods. It increases the risk of cardiovascular disorders.

 

 

 

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It's almost midnight. You are watching a late night show and a sudden craving for potato chips hits you. Your hand reaches for them and before you know it, you are binging on whatever junk food you can find in the kitchen.

Almost all of us have been down this road at least once in our lives. 

Although midnight snacking can be stress relieving on certain occasions, it can cause several health problems. One often hears that the biological clock regulates the calorie expenditure in the body. During the day, when you are fully active, your metabolic rate is high. However, it is extremely low at night, when you sleep. Naturally, midnight-snacking is bad for your health.

A recent study has established that late-night binging can cause several problems apart from sleeping disorders and weight gain. The research shows that this bad habit can affect your vital organs such as heart, kidney, liver, and even brain. It is, therefore, essential to know when and what to eat.

The topic of late-night snacking isn’t new. So, you probably wouldn't give a second thought to any of this. Your organs, however, have a different take on this bad habit. Let’s hear it from them!

 

 

 

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It's almost midnight. You are watching a late night show and a sudden craving for potato chips hits you. Your hand reaches for them and before you know it, you are binging on whatever junk food you can find in the kitchen.

Almost all of us have been down this road at least once in our lives. 

Although midnight snacking can be stress relieving on certain occasions, it can cause several health problems. One often hears that the biological clock regulates the calorie expenditure in the body. During the day, when you are fully active, your metabolic rate is high. However, it is extremely low at night, when you sleep. Naturally, midnight-snacking is bad for your health.

A recent study has established that late-night binging can cause several problems apart from sleeping disorders and weight gain. The research shows that this bad habit can affect your vital organs such as heart, kidney, liver, and even brain. It is, therefore, essential to know when and what to eat.

The topic of late-night snacking isn’t new. So, you probably wouldn't give a second thought to any of this. Your organs, however, have a different take on this bad habit. Let’s hear it from them!

 

 

 

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Weight Gain Artificial sweeteners increase your appetite thus increasing calorie consumption, which ultimately leads to weight gain. You tend to eat larger portions when you eat foods with artificial sweeteners. Most of the foods sweetened with artificial sweeteners are high in carbohydrates.

Diabetes Artificial sweeteners may disrupt body's ability to regulate blood sugar, causing metabolic changes that can be a precursor to diabetes. According to the recent reports, too much consumption of artificial sweeteners instead of sugar is one of the major causes of diabetes.

 

High Blood pressure and cardiovascular disease The risk for coronary heart disease gets significantly elevated in those who consume more than two artificially-sweetened beverages a day. It has the same effect as sugar sweetened foods. It increases the risk of cardiovascular disorders.

 

 

 

 

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Headaches and migraines are a curse to all modern, fast paced metro dwellers that they have been battling with.

After a diet plan and exercise regimen is in place with relaxation and breathing techniques, a simple reflexology & acupressure routine helps in preventing headaches

Select a place which is not cluttered and airy to practise reflexology 

Rub a warm lavender/ lemon grass based essential oil on the palms 

Start by pressing the centre of the right palm with left thumb ,holding for 5 seconds and releasing for 3 seconds. Do this for 10 rounds.

Repeat the sequence in the left Palm.

Press the centre of the right thumb with left thumb and index finger, holding for 7 seconds and releasing for 5. Repeat sequence on left thumb. 

Rub both palms to create heat for 20 seconds and relax and breathe deep for a couple of minutes.

 

Repeat this entire sequence daily twice ! 

 

 

 

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You should book a consultation to go over your expectations with the dermatologist or esthetician you’ll be seeing, says Rodriguez. They’ll be able to review the most appropriate home-care products and discuss pre- and post-care precautions, she says. If your skin is infected, inflamed, or if you have eczema or open acne lesions, call the office to see if you can reschedule your appointment. Why? Because microneedling could spread bacteria around your face and possibly cause further infection. Want to try an at-home device? “Be sure to consult your dermatologist to make sure this treatment is right for you and if the products you use can be accompanied with microneedling,” says Engelman.

What’s the Pain Like?

 

While every person’s pain tolerance is different, most experts describe the sensation associated with microneedling as a tolerable discomfort. Generally, it can be performed without any numbing solution or anesthesia (though if you get it done at a doctor’s office, you may be able to opt for a numbing product if you feel you need it). “There is typically no pain associated with a needle length less than .5 millimeters,” says Jamie O'Banion, president and co-founder of Beauty Bioscience, the makers of GloPRO, an at-home microneedling device that uses .3 millimeter needles. That being said, expect some redness post-procedure (this should die down in a few hours).

 

 

 

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We have more tools now than ever before to measure how our efforts translate to leads. Unfortunately, that means marketers—especially in B2B—are under more pressure than ever to improve the quantity and quality of the leads we deliver to sales.

To boost your lead generation efforts, you don’t have to torch your entire content marketing strategy. Start with these easy wins and expand from there.

Use SlideShare for Increased Conversion Rates

SlideShare leads tend to be higher converting than leads from other social media sources. If your content is featured on the site, it’s a guaranteed boost in traffic. Create high-quality, visually compelling content with a strong CTA at the end, and you can drive relevant traffic to your landing page.

This SlideShare on Influencer Engagement was a great lead driver for our agency. We saw results for both of our dual CTAs.

Mobile-Optimize Your Landing Pages

It’s easy now to create mobile-optimized social media advertising. All the major networks have a native format for paid content that looks just as good on mobile as it does on the desktop. But when a mobile user taps on the ad to visit your site, what does the landing page look like?

 

Make sure your landing page is designed to be responsive, or use a mobile-specific landing page to put your best foot forward. The page should be light on text, with no need to scroll or zoom to read. A sentence or two with a clear statement of benefit, a short form, and a submission button are all that should be on the page.

 

 

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The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites.

Facebook alone is on pace to hit approximately 2 billion users this year and other social networks are growing at a rapid pace as well.

To better understand the role that social media marketing plays in today’s digital world, I decided to pick the brain of one of today’s top social media leaders, Justin Levy. Justin is the Director of Social Marketing at Citrix and in addition to being an incredibly talented marketer, he’s very open to sharing what he knows to help other marketers learn and grow.

Justin is part of the star-studded cast that will be presenting at Content Marketing World in September and provided great insights into his favorite parts of his role at Citrix, top opportunities for marketers today and a preview into what attendees will learn from his session at Content Marketing World.

What does your role as Director of Social Marketing at Citrix entail?

I oversee global social media at Citrix. That includes setting the strategy for our community management across the company’s corporate and core channels (internationally), management of paid social spend, social governance across the company, setting social media policy and overseeing the governance over all other accounts.

I am a member of the corporate communications leadership team. That means that me and my team are responsible for all social aspects of our communications motions.

Additionally, my team is responsible for end-to-end management of the corporate blog and employee social advocacy. That means we are reviewing every blog post and working with internal authors to analyze post performance.

 

 

 

 

 

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How to Build a Sustainable Social Marketing Strategy
Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media.

Google is Testing a New Design for Mobile Search Results
Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards.

The Marketing and Advertising Hiring Climate
Recent research shows that most marketing and advertising executives expect to keep the size of their creative staff steady in the second half of 2017. Get insight into hiring plans for full-time creative employees, hiring priorities for specific positions and the most challenging areas for companies to fill for the second half of the year.

Snapchat Lets You Add Links, Voice Filters and Backdrops to Snap
With Paperclip, you can attach a website to a Snap and your friends can swipe up to open the link in Snapchat’s internal browser. The Backdrops feature lets you cut out an object from your Snap and put a colorful pattern behind it to make it stick out, and Voice Filters let you change the sound of voices in your Snaps.

 

 

 

 

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At TopRank Marketing finding ways to work better together has become a core business objective. From implementing agile marketing principles to launching a new project management system to a more collaborative hiring process, we’re doubling down on teamwork to not only create a great work environment, but also help drive great work and the best possible results for our clients.

As someone who works very closely with a diverse team of marketers, I wanted to share a few tips that can help you build trust with individuals on your team, and foster more and better teamwork.

1.       Get to know your team members—and encourage them to do the same

2.       Define individual and team goals.

3.       Outline individual responsibilities—and understand how they intersect with others’ duties.

4.       Determine how you’ll communicate.

5.       Hold regular standups.

6.       Eliminate work silos whenever possible.

If there’s anything that I’ve learned in my time at TopRank Marketing, it’s that I can’t achieve marketing awesomeness on my own. I need multiple perspectives. I need specialized expertise. And I need to know what time happy hour is starting on Friday.

By digging into who your team members are, understanding their strengths and passions, and creating an environment where everyone is heard, your organization can achieve your marketing dreams.

 

 

 

 

 

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Researchers at the university of Erlangen-Nuremburg in Germany discovered that it’s better to to eat a pure protein meal first thing in the morning than a breakfast that contains protein, carbohydrates and fat. By eating pure protein breakfast, your body produces more anabolic hormones like growth hormone and insulin and also inhibits the production of cortisol.

The participants in the research were men aged 18 to 40 years.They consumed a mixture of 24 g of amino acids dissolved in a glass of water in the morning. The mixture contained  the following amino acids: as well as well as vitamins and minerals. There were three groups of participants in the research: a fasting control group (they ate nothing), a group (iso control group) that had carbohydrates with milk protein (same calories as the amino acid shake) and the group that had the amino acid mixture.

The Results

The pure protein breakfast (amino acids mixture group) resulted in a very high HGH peak: the concentration rose on average by a factor 21, and remained high for about an hour and half in most subjects. Another effect that was observed was the declining in cortisol levels by almost 50% in the AA mixture group, while cortisol declined by 10% in the other group (iso control group).

Athletes and people who care about health and well being in general would benefit by having a breakfast as high in proteins as possible. Doing so will result in a peak production of HGH  as well as an increase IGF-1. A pure protein breakfast first thing in the morning is the best option.

 

So keep your breakfast (or the first meal after the fast) to pure protein and you can expect to see great, long term results.

 

 

 

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We examine how corporate social responsibility (CSR) interacts with firm strategy, particularly product quality and price. In monopoly markets where consumers are willing to pay a premium for CSR and firms choose CSR optimally, we find that CSR is a substitute for product quality (i.e., lower quality firms invest more in CSR) under common market conditions such as when there is a sizable segment of consumers who value product quality higher than other consumers.

 

We show that this relationship between CSR and product quality further extends to competitive markets. Specifically, in a duopoly where the quality differentiation is sufficiently large, the high quality product is offered with a lower level of CSR than the low quality product. Consistent with the theory, we report preliminary empirical evidence that suggests high end brands are significantly less likely than mainstream brands to acquire a strong CSR reputation. Overall, our research shows that the optimal commitment to CSR may vary depending on other elements of firm strategy such as pricing and product quality as well as market characteristics such as market composition, competition and product differentiation.

 

 

 

 

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If you continually get sapped of energy from time to time due to the hum and bum of the modern world. You think you aren’t as efficient and productive as you would love to be, and you are looking for practical ways to boost your energy level and get much done without feeling worn out, I bet you want to read this.  You can thank me later.

If you occasionally run out of energy, here are 30 useful tips to give your energy a massive boost:

1.)  Get some sun:

When you are confined in your cold office for long, how do you feel? Tired? That’s right. So, take a break and feel the natural sun to give you some of your lost energy.

2.)  Stand up:

If your job demands you sit for too long, standing up will prove beneficial if you are worn out. Moshe Lewis, MD advised: “Never sit too long. Vessels have a natural tendency to constrict during periods of inactivity, zapping you of energy and making you feel tired.”

3.)  Go for green tea:

This tea is an amazing energy booster. It contains a normal amount of caffeine to give you more energy whenever you are struggling with energy deficiency.

4.)  Hang out with high-energy friends:

You can’t underestimate the power of hanging out with friends who are full of life. According to Dr. Graham, “Associate with high-energy friends. Their energy and enthusiasm will soon enough rub off on you.”

5.)  Drink some water:

 

When you wake up in the morning, you may probably be weak and dehydrated because you lose some water during sleep. You lose water through breathing and sweating while asleep at night. So, it is advisable that you increase your water consumption. In the morning, drink about 1 to 2 pints of water to boost your energy.

 

 

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It’s a question that has challenged generations of patients and their doctors. The answer has changed over the years. When I was in medical school in the early 1980s, bedrest for a week or more was often recommended for severe back pain. This sometimes included hospital admission. Then, research demonstrated that prolonged bedrest was actually a bad idea. It was no better (and often worse) than taking it easy for a day or two followed by slowly increasing activity, including stretching and strengthening the back.

Medications, including pain relievers, non-steroidal anti-inflammatory drugs (NSAIDs), and muscle relaxants were a standard part of the initial treatment of back pain. But, recommendations released in February 2017 urge doctors to change their approach to back pain once again.

Didn’t I just hear that NSAIDs don’t work well for back pain?

You did. A recent study found that NSAIDs did not work well for back pain. But, new recommendations take that conclusion even further: it may be best to avoid medications altogether — at least at the start.

The American College of Physicians has just come out with new guidelines for the treatment of low back pain based on a review of more than 150 studies. The big news? Medications tend to have only temporary and modest benefits, so it makes sense to try something other than a pill. The specifics depend on the type and duration of back pain.

What if the pain continues?

If pain persists despite these non-medication and medication-based treatments, your doctor may want to consider additional tests (such as MRI) or treatments. Remember, each person’s situation is a little different, and even medications that don’t work well on average, may work well for you.

 

 

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Copywriting for Flyers – Is It Important?

 

When you think about the design of your flyer you will likely think about the layout, images, colours and a potential offer; the actual copy is often overlooked.   However, the copy will likely make or break your response rate for your distribution campaign.  Read on to see how the right use of copywriting can dramatically increase your conversion rate.

 

Where is The Copy Most Important?

 

What (or what should) stands out most on a flyer?  Typically it will be the headline and the image.   Therefore these two items need to be seriously good!  The headline must associate with your target audience immediately, usually in the form of a question, and then be supported by a sub headline, which shows you/your business to be the solution.

 

How Can You Improve The Copywriting On Your Flyer?

 

Remove most of it!  We regularly receive flyers from clients, which have far too much information on. The purpose of a flyer is to intrigue the receiver and then give them a reason to respond through a clear call to action.  It is not to give every bit of info about you and your business leaving the receiver with no extra info to ask.  Nor is it supposed to overwhelm and put the receiver off.  The term ‘junk mail’ likely derived from lousy design and weak copywriting on poorly printed flyers.  If you’re to stand out from the junk mail you must appreciate what good copy is.

 

 

 

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I have one or two contacts whom I’ve found are informed and willing to say what they think will happen in set circumstances. Most irritatingly, one of them, involved a bit in politics, accurately predicted the result of the election almost from the start. He was more accurate than the polls. He phoned me when all but one return was in to gloat.

I asked him what he thought would happen now with regards Brexit and how it would affect business, specifically email marketing.

“Ah, now you’re asking,” he said. “It is all a shambles at the moment.”

On Monday he said that ‘things’ were beginning to settle and options were becoming clearer, although from a very obscure level. His summary was short and sweet: “For your business sector [email marketing] there might be less money around, but legally nothing has changed. The EU rules.”

He said that nothing had happened to put Brexit at risk, although the slight possibility of it not going ahead has increased slightly. The negotiations, he suggested, would be difficult.

 

It is simplistic to say that Mrs May went to the electorate for an endorsement of her ‘hard Brexit’ soundbite. However, the result means she has no mandate for it. Mind you, that’s not to suggest it provided a clear cut alternative. The previously one settled aspect, rejection of freedom of movement, now seems open to negotiation.

 

 

 

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Though Forex market is very volatile and every trader loses their money to a certain extent. It is very important that traders know how to manage their own risks. The Forex masters will not come to you and say to take the minimum risks, even if you have taken a paid course in Forex by them. In your trading style, masters do not know what type of risks you can take in Forex. Every style of trading is different and you have to know and work on your own risks management. Masters can only show you the way but it is you who have to work on the way. Our article is especially helpful to those traders who are trying to get some excellent tips for managing their risks in their trades.

Managing your risks: Some pro tips

Some of the retail traders often ask that if there is any holy grail in the forex market. The simple answer to this question is yes. If you follow proper money management then you will easily make money in this industry. The expert traders in the United Kingdom always trade with high-risk reward ratio and thus they remain on the profitable side even after losing more trades. As a professional trader, you should always trade with the reputed broker like Saxo since they offer a high-quality trading platform which will help you to manage your running trades in a much-advanced way.

Make your risks consistent: Consistency in Forex is very important not only for making your profit but also for managing your risks. If you do not have doubled your account size, do not take bigger and inconsistent risks while placing the trades. If you have been taking 10 dollars risks in your trades, do not make that risks to 20 dollars. Keep your risks at a consistent level. To be precise you should look for high-quality trade setups in your trading platform with at least 1:2 risk reward ratio.

 

Always withdraw some of your profits: Withdrawing your profit from the account is very important for traders. It not only gives the traders motivation for making more money, it also keeps their profit safe from the market. If you only look at your digit on the screen and feel happy, you will never know what it feels to hold cold cast in your hand. Withdrawing your profit every month will make you run in this industry for more profit.

 

 

 

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Do you ever feel that marketing is a waste of money, or at the very least an ambiguous expense? Things like SEO are often the PPI of marketing, with many 'experts' claiming they will get you top of page 1 on Google. You may do newspaper advertising, and though you can see the advert, you have little feedback on its effectiveness. It's not the same with all marketing though. Read on to see how you can accurately track response rates, and enhance them.

The marketing method: Flyer Distribution

As you may be aware, print marketing is seeing an exciting revival. This is said to be partly down to the bombardment of marketing online, but more so, the way you can accurately track its effectiveness. Through targeted flyer distribution campaigns you can hit the right audience with a message to entice them to promptly respond.

How does it work?

It works first of all with the design. You can read more on design by clicking here, but the basic 3 elements that must be present on any leaflet or flyer are:

1 Bold headline. In the form of a question which is relevant to the receiver.

2 Eye catching image. This must instantly catch the receiver’s attention.

3 Call to action. A specific call to action that gives the receiver a reason to respond, and to do so promptly.

 

It is the first two elements which give will lead to the call to action, and the call to action is what enables you to measure and track your response rate. For instance, your call to action may say, 'Free bottle of wine when you book a valuation. Call today on 01484 598555 and quote wine flyer'. You can then encourage the receiver to respond quickly by putting a prompt expiry date on.

 

 

 

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The benefits of having a professional website for your small business are endless. You will realise those amazing benefits of a professional website only after getting one for your business. A professional website will have loads of positive effects on your business. Read on to learn what you’re missing out on if you haven’t got one yet!

In the same way, as other small entrepreneurs do, you may think that your small business can’t get any profit by having a website or that a site is not affordable. You may even have misconceptions that because you don’t use a PC or the Internet, neither do your future clients. These are misguided judgments that can prove fatal for your small business.

Have a look at these five reasons that will show you why your small business organisation needs a professional website.

Your Small Business Will Become More Credible

based businesses, this is especially important since they lack a storefront to advertise their products or services.

 

 

 

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