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Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists, and a central team of five works across both brands on bigger projects. The Independent needed to get its video offering right before growing its team, according to editor Christian Broughton.

Broadly speaking, The Independent’s original video falls into three categories: foreign correspondence, like reporting on a fire in a refugee camp in Syria; explainers with journalists, such as one with economics editor Ben Chu about whether austerity is over in the U.K.; and mini-documentaries about subjects like a teenage drug dealer. All are under five minutes long.

“We have been focusing on international and foreign reporting and putting a spotlight on the lives people who are struggling in some way,” said Broughton. “These are the ideas that represent the brand and mission of [The Independent].”

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As any content marketer will tell you, ensuring users engage with your work is only half the battle. As such, the research also looked into how much content is remembered, and which were the most memorable forms of content. Astonishingly, we found 80% of people can’t remember most of the information from branded content they’ve seen just three days prior. 

 

 

 

However, the Microsoft research is misleading, the reality is that our brains can house vast amounts of information and we regularly maintain focused interest for long periods of time. Films typically last around two hours, and on public transport, many remain glued to their phones for the entire journey, browsing social media or online news. In fact, the latest figures show that, on average, we spend more than 4 hours a day looking at our phone screen. Unfortunately, the workplace is typically less engaging than your Instagram feed and I regularly hear from presenters that their audience is daydreaming or doodling while they speak. And it’s not just employees, increasingly brands are struggling to engage with their customers – particularly when it comes to content where the marketplace is growing ever more crowded. 

 

 

 

 

 

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Odds are, you’ve seen a whiteboard video in the past few years because online education content has exploded in the past decade, and whiteboard animation is kind of perfect for explaining things.

 

And while whiteboard explainers are ideal for your next TED talk, whiteboard animation is about so much more than education content.

 

 

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The ability to humanize your brand and present yourself directly to a highly targeted audience further opens the doors for an array of advertising opportunities. You no longer have to rely on your advertisement getting seen by people watching a certain TV show or reading a certain magazine.

Yes, to a point you were able to advertise to a specific group of people via print media and other methods in the past as well.

 

 

 

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Spurred in part by a shortage of engaging youth-oriented content in China, where Facebook and YouTube are blocked, and media and entertainment outlets are heavily censored, Chinese ACG is developing into a multibillion-dollar industry, analysts say, drawing investment from tech titans such as Tencent and Alibaba.

With amateur video uploads booming in smartphone-addicted China, platforms like Bilibili are fuelling and capitalising on the ease with which the average Chinese armed with a camera can attain viral celebrity.

Big crowds, big bucks: a beginner’s guide to the e-sports phenomenon that’s conquering China

 

The twenty-something Yaorenmao, a pseudonym meaning “cat that bites people”, began a few years ago to upload brief DIY videos from her home in the southwestern city of Chengdu in 2011. She dances to saccharine-sweet tunes in the clips, acting out an unfulfilled childhood dream of becoming a dancer.

 

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