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Marketing emails

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Subject Lines that are too long. 30 characters is practical maximum. Anything else is risk. Buttons that are too small and not obvious. Whilst it is true to say that if a person really wants to buy they’ll search for the button, for the undecided it might be too much bother.Too much text. Instead of descriptions, use images. Keep text to just the essentials.Confusing images. Pictures should be simple and clear. Keep backgrounds plain or delete them altogether. Preheaders wasted. A preheader is the first line of your email. This is not the place for ‘If this message is not displaying correctly . . .’ It needs to sell. Expanding on the Subject Line is the classic option.

A vague From name. A clear From name is critical in whether your marketing email is opened. It is the first thing most subscribers see so it needs to reassure. If it increases your Google rankings it is to be encouraged, but if the visitors leave without completing then all that effort is wasted. That’s why many websites have content available only to those who ‘sign in’. This is known as gated content. Any help on the matter will be much appreciated. 


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Guest Wednesday, 21 February 2018


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