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Protecting your email marketing lists

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Hey guys!!

The Business Development Manager is responsible for meeting / exceeding revenue quota for bringing on new accounts in the assigned territory. You will be working to average order values of approx £10k and be a high performer. You must have experienceGloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appears. The Data Protection Act places everyone who collects and uses personal data under the obligation to keep it secure. There is also a requirement to have secure digital systems, updating and replacing them when better products are available. 

 

Given that we carry large amounts of personal information in our email marketing lists, we are more likely to be hit by hacking and ransomware. We should be taking all possible precautions with their security regardless of the fact that we are required to do so by law. A breach in security could result in a fine, loss of business, repair costs and loss of customer confidence. 

 

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Guest Monday, 19 February 2018

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