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Tangible Steps to Launch an MVP Product

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As a serial entrepreneur myself, I have more than 10 years' experience under my belt; and I’ve developed a framework to test all of those crazy MVP (minimum viable product) ideas out there. My framework is not only tangible, but simple to execute. And -- modesty aside -- it’s the biggest predictor of online success I’ve ever seen, one that will help you push beyond that “what now?” moment, so you can test and evaluate your product against the real market.

 

This is important because, too often, entrepreneurs forego the validation stage and go straight into pouring loads of money into their ideas. In an MVP’s case, that can be a costly mistake.

 

The need for speed

Speed is everything when testing an MVP. Many founders resist launching until a product is “perfect,” but I’ve got news for you -- it will never be perfect, and holding out for that status could cost your product going forward.

1. Create a fake brand.

Zappos started out as Shoesite.com. A short time later, CEO Tony Hsieh proposed the company go with its current, more memorable moniker to leave itself open to future expansion.

 

Related: E-commerce Basics: 10 Questions to Ask When Creating an Online Store

 

So, consider your own brand name. In the testing phase, give your MVP a fake name that’s descriptive enough to resonate with customers. Don’t get too hung up on it, though. All you’re trying to do is discern whether you can generate interest.

 

Once you select a brand name, buy the matching or surrounding domain for cheap and attach a logo. If or when your MVP clicks, you’ll build the true move-forward brand out of this process.

 

2. Set up shop.

Now that you have a brand name, a URL and a logo, it’s time to create your storefront or website. These days, amazing tools exist to help even a novice leverage existing templates and technologies to create a platform in less than 24 hours.

If you’re starting an ecommerce company, set up a Shopify store. It’s a robust platform that comes equipped with apps, plug-ins and template themes for your user interface that will get you on your feet quick.

 

If you’re a service business, get a branded website through SquareSpace. The website will come with its own templates and a simple back-end editor that you can figure out quickly. Plug in your domain URL and logo into your new site and set up your brand’s name, logo and everything else on social media sites like Facebook, Twitter and Instagram.

 

Ask your friends and family to follow or like your social media pages, to seed them with a few people. When you start driving traffic to the site to test interest, it helps to have some social media presence since it increases social proof and reduces risk among potential customers.

 

3. Stock the shelves.

People don’t buy products they can’t see or services they don’t know about, so you’ll have to get creative because you most likely don’t have a product yet. Images are the No. 1 factor in conversions, so buy some quality stock photos to put on your site and social media pages.

 

Write creative product or service descriptions for the site that helps a potential customer see all the appeal of your service, including technical specs. It’s okay to make up some details; you just want to gauge people’s response to your potential product.

 

Thank You!!!

For More Reference Company Product Launch

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Guest Tuesday, 20 February 2018

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