Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists, and a central team of five works across both brands on bigger projects. The Independent needed to get its video offering right before growing its team, according to editor Christian Broughton.
Broadly speaking, The Independent’s original video falls into three categories: foreign correspondence, like reporting on a fire in a refugee camp in Syria; explainers with journalists, such as one with economics editor Ben Chu about whether austerity is over in the U.K.; and mini-documentaries about subjects like a teenage drug dealer. All are under five minutes long.
“We have been focusing on international and foreign reporting and putting a spotlight on the lives people who are struggling in some way,” said Broughton. “These are the ideas that represent the brand and mission of [The Independent].”
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