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Whither Pretty Cure?

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Hello,

  I don't go to conventions all that often. The last one I went to was Fanimecon 2014. I spent a good chunk of Sunday wandering around going to whatever panel was starting at the time that looked like it might be interesting. Two of the ones I went to were on the magical girl genre. One was on the need for strong female characters in anime and manga as if those haven't been around for decades. 

 

I noticed something was conspicuously absent. Sailor Moon was mentioned numerous times. Lyrical Nanoha was mentioned pretty often. Madoka Magica got a fair amount of attention. Despite its obvious relevance to the topics of the panels, the Pretty Cure franchise was not mentioned at all. The people running the panels made no mention of it. The people asking questions made no mention of it. It was like the franchise didn't exist even though it had been very successful for a decade or so by then and was on its sixth or seventh continuity.

 

For some reason, Pretty Cure just seems to have never caught on in the US. None of the panels mentioned it even when it was obviously relevant to the subject matter. There was no merchandise or fan art in artists' alley. There were no cosplayers doing Pretty Cure characters. It just wasn't there. I have always wondered why this is the case. It seems like something that would be relatively successful here but it has just never caught on even in anime fandom or, seemingly, even in US magical girl fandom. Why?

 

 

 Thank you 

Video case studies

 

 

 

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Guest Tuesday, 20 February 2018

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